Analytics & performance insights
Get detailed insights into your content performance with comprehensive analytics, SEO tracking, AI citation share, and audience engagement metrics — all in one dashboard.
Sample dashboard data
See not just who clicked, but which AI assistants mentioned you.
- ✓ Traditional analytics plus AI citation tracking in one view
- ✓ Know exactly when ChatGPT or Perplexity quotes your content
- ✓ Measure what competitors can't even see yet
This is what your dashboard looks like
Real metrics, real layout. Not a marketing mockup — this is the actual interface.
Top 5 articles by traffic
Last 30 daysIllustrative data. Your dashboard populates with real numbers once you connect your analytics sources.
Comprehensive metrics across every dimension
From first impression to final conversion — every signal you need in one place.
Traffic Analytics
Track page views, unique visitors, bounce rates, and traffic sources for every piece of content you publish.
Engagement Metrics
Time on page, scroll depth, click-through rates, and social sharing — see how readers actually interact with your work.
Performance Trends
Historical performance data, content comparison, growth trends, and predictive insights over weeks and months.
SEO Performance
Keyword rankings, search impressions, clicks, SEO score over time, and ranked optimization recommendations.
Real-time Monitoring
Live visitor tracking, performance alerts, and instant notifications when content trends or breaks.
Custom Reports
Customizable dashboards, automated reports, exports, and team sharing options tailored to your business.
The first analytics built for the AI era
Don't just measure clicks. Measure how often AI assistants cite you when your audience asks a question.
See your share of AI-generated answers
LinkLoom periodically queries ChatGPT, Claude, Perplexity, Gemini, and Grok with your target prompts and reports how often your domain is cited vs. competitors.
Which prompts surface your content
Drill into the exact questions that triggered a citation, the engine that answered, and the snippet that was extracted.
Get notified when citations drop
If your AI citation share drops on a tracked prompt, you get an alert with a side-by-side diff of what changed and what to fix.
Citation analytics per article
Every published page has its own AI citation timeline, so you can see which content earns answers and which doesn't.
This is what an AI citation report looks like
No other analytics tool generates this. Because no other tool tracks AI citations.
AI Citation Report — March 2025
Generated for yourcompany.com
Your content was cited 47 times across 4 AI assistants this month.
Citations by engine
Top cited article
"What is AEO and Why Does It Matter?"
18 citations across 3 engines
Citation share vs. competitors
Illustrative report. Real reports update daily on standard plans, hourly on Business+.
What you can't measure without LinkLoom
Four things your current analytics stack literally cannot show you — and why they matter now.
Which articles get cited by AI assistants
GA4 shows traffic sources but has no concept of AI citation. If ChatGPT recommends your article, it shows up as direct traffic — or doesn't show up at all.
Per-article citation timeline across ChatGPT, Perplexity, Claude, and Gemini. See exactly which prompts triggered a mention and which snippet was extracted.
Whether your content is answer-engine ready
Search Console tracks keywords and impressions for traditional search. It has no scoring for answer-engine optimization — because it doesn't know what that is.
Live AEO score on every article: structured data coverage, FAQ schema, concise answer formatting, and citation-likelihood prediction. Scored and actionable.
Content ROI beyond pageviews
You can see pageviews in GA4 and maybe set up goal tracking. Connecting a blog post to pipeline revenue requires stitching 3 tools and a spreadsheet.
Attribution from article to lead to opportunity to revenue. See which content drives pipeline, not just traffic. Export the numbers your CFO actually wants.
When to refresh vs. create new
You manually review old posts, guess which ones are stale, and hope the refresh moves the needle. No systematic way to prioritize.
AI flags content with declining traffic, lost citations, or outdated information. Recommends refresh vs. new based on estimated impact and effort.
The report your VP actually wants to read
Export a branded PDF in 30 seconds. No slide deck assembly. No data wrangling.
Content Performance Report — Q1 2025
January 1 — March 31, 2025 · Prepared by LinkLoom
- Organic traffic grew 23% QoQ, driven by 8 new articles in the "AI search" cluster
- AI citation share increased from 18% to 34%, outpacing Competitor A for the first time
- Top-performing article generated 142 qualified leads and $48K in attributed pipeline
Generated in 30 seconds. White-labeled with your branding.
Frequently asked questions
Which plan includes analytics?
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Basic traffic and SEO analytics are included in all paid plans. Advanced analytics — AI citation tracking, custom reports, predictive insights, and team dashboards — are part of the Business plan and above.
Do I need to install a tracking script?
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For pages published through LinkLoom, tracking is automatic. For external sites, you can install a lightweight analytics script or connect Google Analytics 4 / Plausible / Fathom and have data flow into the LinkLoom dashboard.
How is AI citation tracking different from rank tracking?
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Rank tracking tells you where you appear in a list of blue links. AI citation tracking tells you whether an answer engine actually quoted you when a user asked a question — a fundamentally different signal that traditional SEO tools don't measure.
How fresh is the data?
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Traffic and engagement data updates in real time. AI citation queries run on a rolling schedule (daily for tracked prompts, hourly for high-priority terms on Business+ plans).
Can I export the data?
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Yes — CSV, JSON, and direct exports to Looker Studio, Google Sheets, and Notion are all supported.
Is the data GDPR-compliant?
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Yes. LinkLoom analytics are cookieless by default, store no personal identifiers, and all visitor data is aggregated. Full DPA available on request.
How does AI citation tracking actually work?
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LinkLoom runs a scheduled process that sends category-relevant prompts to major AI assistants — ChatGPT, Perplexity, Claude, and Gemini. It then parses the responses to identify which domains and pages are cited. Your citation share is calculated as the percentage of relevant prompts where your content appears vs. competitors. Results update daily on standard plans and hourly on Business+ plans.
Can I set up automated alerts for content performance?
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Yes. You can define performance thresholds for any metric — traffic, engagement, bounce rate, conversions, or AI citation share. When an article drops below your threshold, LinkLoom sends an alert via email or Slack with a summary of what changed, when it started declining, and suggested actions. You can also set alerts for positive signals, like when an article starts trending or gains a new AI citation.
See what your content is really doing
Get full traffic, SEO, and AI citation analytics on every Business plan.