LinkLoom

Creating Sites

Set up new content destinations

Creating and Managing Sites

Sites in LinkLoom represent individual brands, blogs, or content destinations. Each site has its own content, settings, and team members. This guide covers creating and configuring sites.

Understanding Sites

What Is a Site?

A site is a container for:

  • Your content (articles, posts)
  • Site-specific settings
  • Team members and permissions
  • Brand voice configuration
  • Publishing destinations

Why Multiple Sites?

You might use multiple sites for:

  • Different brands or businesses
  • Client work (if you're an agency)
  • Testing vs. production content
  • Different languages or regions
  • Separate blog properties

Creating a New Site

Step-by-Step Process

  1. Click Sites in the sidebar, or go to Settings > Sites
  2. Click Create Site or the + button
  3. Fill in site details:
    • Site Name — Display name for the site
    • Description — Brief description (optional)
    • Domain/URL — Your website URL (optional)
  4. Click Create to save

Initial Setup

After creation:

  1. Configure Brand Voice settings
  2. Add team members if applicable
  3. Set up publishing destinations
  4. Create your first content

Site Settings

Accessing Site Settings

  1. Go to Sites page
  2. Find your site
  3. Click Settings or the gear icon
  4. Site settings drawer opens

Basic Settings

Setting Description
Name Display name shown throughout LinkLoom
Description Brief description of the site
Domain Primary website URL
Custom Domain Alternative domain if applicable

Brand Voice

Configure AI to match your brand:

  • Tone — Formal, casual, friendly, etc.
  • Industry — Your business category
  • Target Audience — Who you write for
  • Custom Instructions — Specific guidance for AI

Team Settings

Manage site access:

  • View current team members
  • Invite new members
  • Adjust roles and permissions
  • Remove members when needed

Managing Multiple Sites

Switching Between Sites

Navigate between sites:

  1. Use the site selector in the top navigation
  2. Or go to Sites to see all sites
  3. Click a site to switch to it

Site Context

When you select a site:

  • Content list shows that site's content
  • Creating content targets that site
  • Settings show that site's configuration
  • Analytics reflect that site's performance

Default Site

Set your primary site:

  1. Go to Settings > Preferences (or find in Site settings)
  2. Choose Default Site
  3. This site loads automatically on login

Site Permissions

Site Roles

Role Capabilities
Owner Full control, billing, delete site
Editor Create, edit, publish content
Viewer View content only

Inviting Team Members

  1. Go to site settings
  2. Click Team or Members
  3. Click Invite
  4. Enter email and select role
  5. Invitation sent to their email

Deleting a Site

Warning: Site deletion is permanent.

Before Deleting

Consider:

  • Exporting important content
  • Notifying team members
  • Impact on published content
  • Whether archiving is better

Deletion Process

  1. Go to site settings
  2. Scroll to Danger Zone
  3. Click Delete Site
  4. Type site name to confirm
  5. Click Permanently Delete

Site Best Practices

Naming Conventions

Use clear, recognizable names:

  • Good: "Company Blog", "Product Documentation", "Client - ABC Corp"
  • Bad: "Site 1", "Test", "Untitled"

One Brand Per Site

Keep sites organized:

  • Don't mix different brands in one site
  • Create separate sites for distinct purposes
  • Use clear naming to distinguish

Regular Maintenance

Keep sites tidy:

  • Archive or delete unused sites
  • Review team member access periodically
  • Update settings when needed
  • Audit content quality
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